Joshua Citarella
patreon
e-deologies VI, 2025
🕑 Added 2025-02-25 13:00:07 +0000 UTCrecord scratch
freeze frame
You’re probably wondering how I ended up in this situation.
It all started back in 2018 when I decided to boil my brain in the gutter of the internet. Since that time, I’ve been exploring niche online political subcultures through writing, podcasting, video and other forms of art — If you’d like to support this work, you can become a paid subscriber and get access to more audio and video episodes of Doomscroll, as well as the full catalog of material:
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E-deology is an internet slang term used to describe complex ideological labels. These hyper-specific categories serve as a gamified form of identity play and niche personal branding in the chaotic landscape of online politics.
e-deologies VI is an installation of 36 x 60" dye sublimation prints on polyester. This ongoing project gathers found digital images that are often made by teenagers who haphazardly jam together various political iconographies. This generation of young internet users will commonly use print on demand services to hang these flags on the wall of their bedroom in the way that gen X or millenials may have displayed the poster of a band.
Since 2020, I’ve been collecting these unique images and exhibiting them in galleries, museums, universities and (at least once) a government building. Reminiscent of the early MySpace Top 8 feature, these groupings of peculiar web 2.0 belief systems are presented as an official forum or gathering of representatives from the long tail of internet culture.
This series has been shown at the 34th Ljubljana Biennale of Graphic Arts, Kunstverein in Hamburg, KW Institute for Contemporary Art in Berlin, Kunstal Charlottenborg in Copenhagen, Galerie Rudolfinum in Prague and many others. You can explore some of the past iterations here:
e-deologies V, e-deologies IV, e-deologies III, e-deologies II
Anarcho-Brat
The anarchist black slash meets the popular Brat meme, based on the album by artist Charli XCX, which became synonymous with (failed) presidential candidate Kamala Harris. The flag first appeared as part of a left-wing protest outside the Democratic National Convention in 2024. It was later burned by another member of the same crowd. It remains unclear whether the flag was originally intended as a critique or an endorsement.
Pine Tree Party
Mike Ma is a far-right online provocateur and the creator of the Pine Tree Party, a loose online movement that rejects urban life in favor of eco-nationalism. The tree iconography makes reference to the famous “appeal to heaven” flag, a traditional symbol of New England during the 1770’s that argues for the right to revolution. Some members of the group advocate more extreme measures such as ousting illegal immigrants and sabotaging infrastructure.
Gender Accelerationism (G/acc)
A number of radical writers have attempted to claim G/acc as a political theory or movement. Among these competing interpretations are ambitious essays about time-sorcery and destroying the class system. Most commonly, there is an acknowledgment that the development of petro-capitalism has a materially feminizing effect on living creatures, like rising sea temperatures turning all the turtles into girls (this is real). For Gender Accelerationists, this process may be understood as a Deleuzian deterritorialization of the patriarchy.
Anarcho-Technocracy
“Anarcho-Technocracy: the Politics of Things” is a 1953 essay by Harry Hooton. Hooton was previously a syndicalist and a member of the International Workers of the World (IWW). In the 20,000 word text he envisions an anarchist social arrangement for humans but a government over tools where technocrats administer maintenance and oversee production. Hooton calls for “direct action” over things.
Blockchain Socialism
An online community and content stream consisting of podcasts and newsletters by writer and researcher Joshua Dávila. Dávila is the author of Blockchain Radicals, a book that explores the potential for decentralized cooperative organizations online. Their token, $BREAD (pegged to the stablecoin $DAI), is “a currency for solidarity”, the proceeds of which fund post-capitalist projects on the blockchain.
Tartaria
A viral conspiracy theory, primarily disseminated through TikTok, which posits the existence of an advanced ancient civilization that was wiped out by a catastrophic flood. Proponents of this theory claim that evidence has been intentionally erased from historical records and hidden by a secretive global elite. In particular, Tartaria theorists cite the destruction of many Beaux-Arts buildings around the turn of the century when industrial processes caused modern construction materials, such as steel and glass, to became more cost effective than traditional stone and terracotta. Listen to my podcast episode on the topic here.
Orthodox Christian Nazbol Primitivism
First proposed within a 4chan thread on the topic of Abigail Shapiro, this ideology seeks to establish an ultra conservative eco-fascist christian ethnostate. I don’t think I will say anything more about this.
Techno-Egoist Collectivism
The anarchist black slash joins Max Stirner’s philosophy of Egoism. Stirner is an early contemporary of Karl Marx and the Young Hegelians. He proposes a left-wing individualism premised on egoic self-interest. Stirnerists collectivize as a “union of egoists”, a voluntary and non-systematic association in contradistinction to the state. Stirner’s niche philosophy has seen an extremely online resurgence within the last few years.
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Today, I'm selling these individual flags to help produce the next installment in this series. You can purchase them here. Free shipping to anywhere 🌎
Next month, I’ll be moving my shop over to Metalabel. Anything that you find linked there will also be available elsewhere online but the Shopify link will deactivate in March.
Comments
Pablo
SOLD OUT?
The Marvelous Meredith Marks
I do love the brat flag...
Pooja Ekbote
(Ik its because y'all need money lmao)
Pooja Ekbote
Love how the flags are for sale as it rounds out the while piece by situating it within the totality of capitalism lol
MYK’L ROCKS
👏🏼👏🏼👏🏼
