Calxiyn
patreon
How Is The Channel Ad Going?
🕑 Added 2017-09-10 18:52:18 +0000 UTC Hey guys! If you read this post and it interests you enough that you'd like to help out, please become a Patron! If you're already a patron, this is what I've been doing with the Channel AdFor the past month, I've been test running one of my channel ads to see how effective it's been for the channel. I didn't use last month's Patreon money to do so because I was testing a very small amount. You may have seen my channel ad now has 8,000 views, but the truth was, the ad didn't do very good, and here's why:
Before the current Ad Words update, you were not able to decide what your video would play alongside, or what countries you could specifically target. This resulted in most of my ad views coming almost entirely from India. I don't know how popular RWBY or Kingdom Hearts is in India, but since the US is the major demographic for my channel and for RWBY, you can see why this would be a problem.
But then, Ad Words Updated!
I wasn't going to continue with it because I didn't like how I didn't get to pick anything, but now, Ad Words has updated! And so I'm going to be using a portion of next month's Patreon money to go all out with my ad!
So what exactly has changed?
Well, now I can pick YouTube Channels and YouTube videos my ad will run across.
As you can see below, some of those are YouTube channels, such as Roosterteeth, Murder of Birds, KH YouTubers like HMK and Everglow, while some of them are YouTube videos. I have put about 54 different videos and channels into this section, so my ad has 54 different options that are related to RWBY and Kingdom Hearts.
You also get to put in topics, and so when I typed in Kingdom Hearts and RWBY, these were some of the topics that were auto generated for me. Now my ads will play with these topics, instead of on say, Makeup videos or News videos where people won't be interested in my channel.
I was also able to create custom audiences. The way I created the RWBY and Kingdom Hearts audience, was by putting Roosterteeth's YouTube Channel, and Kingdom Heart's YouTube channel as well as other videos to create an "affinity"
I was now, finally able to add locations so my videos would not all end up in India. I added Canada, the US, and the UK because RWBY seems to be very popular in these areas, the US especially. I added Mexico because I have a large amount of traffic coming from there, and I added China, Japan, and South Korea because Kingdom Hearts is very popular in these countries, but RWBY is also gaining popularity in those countries as well.
In Conclusion
I'm feeling very confident about the updated Ad Words and that this will improve the advertising of the channel. Right now, I have a daily limit for my Ad to use up every day, but when RWBY Volume 5 comes closer I'll be putting a larger amount of money for a shorter amount of time in order to build momentum, but we don't need to worry about that yet.
