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Director's Notes - 200 "Susan Willman Comes Clean"

🕑 Added 2021-12-15 05:00:03 +0000 UTC

Comments

Mimi

Disclaimer: my spouse has been working at Duo for 9 years, and I’ve been a regular user for years so I’m pretty positively biased towards the company. That said, the ad didn’t read as punching down to me. Honestly, what I heard in the ad was criticism towards those who hate on language learners “who don’t do it authentically enough” by moving to an entire new country to learn the language. Duolingo also has a long history of not taking itself seriously, and this type of humor kinda falls in line of jokes I’ve heard folks at Duolingo make about the company. They are a billon dollar company, they can withstand a small desert town roasting them and still do a lot of good.

Joey Haban

I’ve never known you to punch down before, but that jab at an app that provides language learning for free to anybody was snide and ugly. Not everyone has access to traditional language classes. Not everyone has time for them. (Not to mention the fact that, like WTNV, Duolingo’s politics are inclusive and progressive.) I’m not involved with them other than paying for premium in order to support their mission. I’m just a former language teacher really, really taken aback by this shot at something that, especially right now, brings people together. So it’s gamified, so what? Does that erase its usefulness? Or the fact that it’s helping to save endangered languages? For people who put great stock in language, this was really unworthy of you.

Stephanie Smalls

That was a great Duolingo ad. Really matches up with their content on TikTok 😂


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