Creator Blog #14 - Quarterly Check-in
🕑 Added 2022-10-06 14:00:08 +0000 UTCEvery quarter I make it a point to review the channel. This is a time to see what's working and not working — for the audience, the algorithm, and myself.
So what do I do during this time?
I review analytics, re-read comments, re-watch videos, review the mission and vision, review the 5-year and 10-year plans, gather inspiration, and experiment with new ideas or techniques. Then I make necessary changes based on what I've processed and how I feel about everything.
I also keep a weekly journal of wins and opportunities (I don't like to use the word "losses"). Reviewing the journal is also part the quarterly check-in.
Having said all this, I'm due for a quarterly check-in this week. So on October 15 there will not be a video upload. The idea of missing an upload is hard to grapple with, but I feel it's necessary to keep the channel healthy, relevant, and engaging.
Comments
I call it an avatar. When I say "review the algorithm" I don't intend to change my content for the sake of the algorithm. It's the opposite. I investigate how I can make the algorithm work for me. I think it's when people chase the algorithm that it becomes sad.
Jim Allen
Using your "stick figure" vs. you in person. Would you call it a "persona"? I don't know what the correct term is. Females will get male clicks...that's just the way it is. I don't mean to offend by it - but it is true. Is the persona helping or hurting you... or is it not a factor? I should've been a systems architect - I try to look at things holistically.
I don't really understand what you mean by "meme" video.
Jim Allen
It's sad that you have to factor in the algorithm when creating content, but it is a good chunk of it. If you would share at some point in time - - do you get more clicks when you do a live video vs. the "meme" and do they watch the entire clip? In other words, does the "meme" benefit or hurt you?