UrbanCaffeine
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Creator Blogs #27 - Failed videos
🕑 Added 2023-01-05 15:00:07 +0000 UTCEvery post is a datapoint. If a video is successful, there needs to be a debrief on what made it a success so it can be repeated. And if a video flops, a debrief is even more important in order to avoid a pattern of failure.
It’s hard to see a video fail to meet the mark because of all the work and resources poured into that video. So it’s crucial to know why it failed so that time and energy won’t be wasted again in the same way.
If success has subjective definitions from person to person, so does failure. And failure can come in many forms: not enough engagement, not enough revenue, or simply just not good enough content.
Surprisingly for YouTubers, there’s a lot a creator can control. But this is based on how well they understand the analytics. Thankfully nowadays there are so many tools provided by YouTube and other third parties that can organize and help creators analyze.
Comments
I just finished filming an AMA actually. Might be a bit before it publishes.
Jim Allen
I know.. I was really commenting on engagement as a metric of success.. which I thought was a great metric. You can drive the initial clicks with the introduction of a pet. You have to get them into the tent before you can wow them with your content -I know you know this. I still think an AMA is worth investigating at some point - just my .02.
Hey Jim. This blog isn't about any video in particular. It's about videos in general that don't meet expectations.
Jim Allen
I thought your metric of engagement was pretty dead on. The last one was certainly engaging and solicited quality comments.
