theminimalists
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Video: "Blanding"
🕑 Added 2019-02-20 13:00:02 +0000 UTCPatreon Exclusive! Joshua & Ryan discuss branding and consumerism in today’s ad-saturated online world, and they answer the following questions:
Is it ethical for companies to use the allure of minimalism as part of their advertising strategy? (1:05:45)
How do I resist the temptation to replace items that are no longer aesthetically pleasing but still useful? (1:09:44)
How can I determine if a company’s values truly align with my values? (1:16:15)
How do I refine our nascent company’s patchwork of personal values into a set of company values with which all team members agree? (1:27:03)
How can I be authentic in my social media feeds yet ensure I don’t alienate future collaborators? (1:30:30)
How can I cultivate my business’s brand without making my personal life part of the brand? (1:35:20)
LINKS
Article: Why so Many Brands on Instagram Look the Same
Bag: Pakt One
Book: Company of One
Book: Digital Minimalism
Book: How to Be Here
Book: Lost Connections
Book: Love Your Life, Not Theirs
Coffee: Bandit Coffee Co.
Coffee: Patricia Coffee
Essay: Abandoning Perfection
Essay: Consumption
Essay: Essentials, Nonessentials, and Junk
Essay: Five Questions to Ask Before Buying
Essay: How The Minimalists Are Using Social Media
Explore: notNeutral
Explore: Values
Instagram: The Minimalists
Listen: 5:5:1
Podcast: Reply All
Podcast: Congratulations
Podcast: Addiction, Depression, and a Meaningful Life
Podcast: The Life-Tidying Magic of Gentrification
Podcast: Values
Watch: Minimalism Documentary
Watch: Minimalist Home Tour | Behind the Scenes
Watch: Minimalist Home Tour | Joshua Fields Millburn
Watch: Used Car Commercial
Website: Ben Greenfield Fitness
Website: Mnmlist
MINIMAL MAXIMS
“Chasing trends today won’t make your future self happy.”
“You cannot buy a lifestyle.”
“Do the things that will make your future self proud.”
Comments
Jeffrey Burrell
Just joined your Patreon so I'm late to this episode but... Your idea for the simple coffee shop is genius. I have your coffee shop name and logo! "blk" like "Black" but getting rid of the non-essential letters and alluding to the only black coffee idea. The logo would be a matte black square with gloss black letters in the lower right corner.
Geetha Janardhana
I also like your point Josh that it is about consuming less and not about consuming nothing - very astute. I think its easy to fall into the trap and think - oh we should not be consuming anything. I think it harks back to something you pointed to in the tidying up podcast about having 'rules' and how any type of rule can be detrimental.
