AWAKEND
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New Year New Q&A
🕑 Added 2025-01-06 18:44:43 +0000 UTCHey guys! I hope your new year has been off to a wonderful start. I wanted to come back and open up the discussion for some more Q&A! Feel free to ask me anything regarding production, mixing / mastering, industry, etc. Happy to chat about anything you guys have been wondering / struggling with!!
Comments
Kevin Lang
Good question! I would say the biggest thing is to make a marketing game plan. These days, the most powerful way to promote your song is a combination of consistent content along side some solid paid advertising on Meta/Instagram. Ideally, you wanna be posting several times to get maximum exposure. Most people just do an “out Friday” post and then an “out now” post. But you can promote a song for weeks or months after it’s out! Then, creating a targeted ad on Instagram / meta can really help boost streams. If you post 2-4 reels, boost whichever has the best performance and invest whatever you can afford into the ad per day and run it for a few weeks or more. Maximize for website visits and put your streaming link as the action button. This will convert ad people to new Spotify listeners / followers!
Kevin Lang
Good question! I would say the biggest thing is to make a marketing game plan. These days, the most powerful way to promote your song is a combination of consistent content along side some solid paid advertising on Meta/Instagram. Ideally, you wanna be posting several times to get maximum exposure. Most people just do an “out Friday” post and then an “out now” post. But you can promote a song for weeks or months after it’s out! Then, creating a targeted ad on Instagram / meta can really help boost streams. If you post 2-4 reels, boost whichever has the best performance and invest whatever you can afford into the ad per day and run it for a few weeks or more. Maximize for website visits and put your streaming link as the action button. This will convert ad people to new Spotify listeners / followers!
Colin Zhong
Asking this in case anyone else is in the same boat. (maybe this has been answered before). What's your typical process when releasing a song other than getting it out on the platforms?
