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K-Producer C71 Best MV of Ascend
🕑 Added 2024-09-10 11:28:33 +0000 UTCOver the next few days, Byul-ho found himself deeply involved in shaping the new girl group. He guided them through choreography sessions, helping to refine their movements and synchronization.
He also worked closely with the styling team, ensuring each member's unique charm was highlighted while maintaining a cohesive group image.
What struck Byul-ho most was the natural beauty and charm each girl possessed.
While he knew their talents could be honed through training, he was acutely aware that appealing to their target demographic - particularly young male fans - would require more than just skill. The ability to appear cute and coy on camera was crucial, though Byul-ho felt a twinge of discomfort at the necessity of this aspect of idol culture.
***
Later that week, Byul-ho made his way to the set of Ascend's latest commercial shoot for Lotte Confectionery. The concept was simple but effective: the members of Ascend enjoying various Lotte snacks after an intense training session.
This was Golden-Star Entertainment's first self-produced commercial, a sign of their growing capabilities as a company.
He watched as the members of Ascend went through their scenes. Jae-sung bit into a chocolate bar, his expression of enjoyment only slightly exaggerated for the camera. Min-jae playfully tossed a candy to Sung-ho, who caught it in his mouth, both of them breaking into laughter that seemed genuine despite the staged setting.
"Cut!" the director called. "That was great, guys. Let's do one more take, just to be sure."
Byul-ho nodded approvingly. The commercial was coming together nicely, and he could already envision how it would boost Ascend's public image.
***
Weeks flew by, and the girl group finally presented their first unpolished song to Byul-ho. As he listened, he couldn't help but feel that the composition was too generic. He made a mental note to focus more on developing their songwriting skills in the future.
"It's a good start," he told them encouragingly, "but we need to work on making your sound more unique. Let's schedule some sessions with our in-house producers to refine this."
Meanwhile, Ascend's popularity continued to grow. They were no longer limited to performing in Seoul and Busan; they now had successful concerts in Daegu and Gwangju as well. Byul-ho noticed a marked improvement in their stage presence. The nervousness that once plagued their performances had given way to confidence and charisma.
Checking the fan cafe on Cyworld, Byul-ho was pleased to see that Ascend's combined fan groups had reached 70,000 members. Their official page boasted an impressive 348,000 followers.
Big Bang's fan cafe had over 500,000 members, with their official page boasting nearly 2 million followers. TVXQ, despite their recent troubles, still maintained a strong fanbase of around 800,000 in their fan cafe and 1.5 million on their official page.
While Ascend's numbers weren't at that level yet, Byul-ho felt they were close. For a relatively new group, they were making impressive strides.
Love Sentence, Ascend's breakout hit, had surpassed all expectations. The digital downloads had already reached 650,000, a number that seemed to grow by the hour. Physical album sales weren't far behind, with 320,000 copies sold so far.
These figures were remarkable for a rookie group.
His eyes drifted to the calendar on his desk, where the upcoming release date for Love Sentence's music video was circled in red.
Byul-ho had invested significantly in this music video, pushing for high production values and a storyline that would showcase Ascend's talents beyond just singing and dancing. He hoped this approach would captivate viewers and further boost the group's popularity.
With just a few days left until the MV release, Byul-ho found himself increasingly curious about how the fans would react to this new milestone in Ascend's career.
***
A few days later, Jin Mi Young sat in her room, surrounded by posters of her favorite K-pop groups. Big Bang, TVXQ, and even the now-disgraced Crystal Cascade adorned her walls.
As she scrolled through Melon, Korea's popular music streaming and download site, her thoughts drifted to a newer group that had recently caught her attention.
Ascend, barely two years old, had something special that Jin Mi Young couldn't quite put her finger on.
They seemed genuinely humble, and their music resonated with her taste. Their song "Love Sentence" had become her recent favorite, playing on repeat in her earphones.
She had been wishing for a music video for "Love Sentence." So far, Ascend had released only a few MVs, with "Ascension" being her favorite. Without much expectation, she navigated to Ascend's artist page on Melon to check if there were any updates.
To her surprise and delight, there it was – a brand new music video for "Love Sentence." Her eyes widened as she saw the view count. In just two hours since its release, the MV had already amassed over 30,000 views. For a relatively new group, this was an impressive number, indicating a growing and dedicated fanbase.
Jin Mi Young quickly clicked on the video, eager to see what Ascend had prepared for their hit song.
As the "Love Sentence" music video began to play, Jin Mi Young found herself immediately captivated. This wasn't like any generic K-pop MV she had seen before.
The video had a unique vintage feel, reminiscent of old Hollywood glamour, but with a modern twist that kept it fresh and exciting.
The production quality was noticeably high, with crisp, clean visuals that made every frame look like a work of art. The lighting and color grading gave the video a warm, nostalgic glow that perfectly complemented the retro-inspired outfits worn by Ascend members.
What really caught Mi Young's attention was the seamless blend of retro and contemporary elements. The set designs looked like they were pulled straight from a 1950s movie, complete with neon signs and classic diners, but the choreography and camera work felt distinctly modern and dynamic.
The storyline woven throughout the video added another layer of intrigue.
As the video progressed, Mi Young found herself impressed by the members' acting skills too.
By the time the MV ended, Mi Young was already clicking the replay button.
Jin Mi Young found herself hitting the replay button again and again, each viewing revealing new details she had missed before. The more she watched, the more impressed she became with the intricacies of the video's concept and execution.
Excitement bubbling over, she grabbed her phone and started messaging her K-pop friends:
To Eun-Ae: "OMG! Have you seen Ascend's new MV for Love Sentence? You HAVE to watch it now!"
To Go Hae: "Drop everything and watch Ascend's Love Sentence MV. It's like nothing we've seen before!"
To Jong Mee: "Remember that group I told you about? Ascend? They just released an MV that's blowing my mind. Check it out and tell me what you think!"
As she sent out message after message, Mi Young couldn't help but wonder if this music video could be the turning point in Ascend's career. The production value, the unique concept, the flawless execution - it all felt like the makings of a breakthrough moment.
She navigated to Ascend's fan cafe, curious to see how other fans were reacting. The forum was buzzing with activity, fans excitedly discussing every aspect of the video. Mi Young found herself nodding along as she read comments praising the video's originality and high production quality.
Ascend had always been talented, but with this video, they were showing that they could bring something fresh and exciting to the K-pop scene. She couldn't wait to see how this would impact their popularity and what they would do next.
