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How to Get Young Adults to Wear Diapers (Chapter 5)
🕑 Added 2016-12-20 00:00:00 +0000 UTC Chapter 5The light next to her web cam turns on.
Joanne: Hey guys, it’s me. Joanie! So… yesterday was super crazy and I want to thank everyone for your support. For those who don’t know, yesterday I ‘’came out’’ as a bed wetter. I admitted in front of the whole world that I, Joanne Stuart, 20 years old, still have issues with bed wetting. I’m not ashamed of it.
She takes a deep breath, then glances at the text written by Nicole on the computer screen in front of her.
Joanne: Now I want to take this opportunity to tell all the young people out there with the same issue that they are not alone. This is not an uncommon problem and there are solutions to it. In the last few days I have been working with people at Goodnites and Drynites here in the UK to improve their products. Together, we want to overcome the issue of bed wetting among teenagers and young adults.
She looks at Nicole, sitting in the dark in complete silence.
Joanne: In the coming days I will be documenting my journey with Goodnites pants to give insights to young people who have similar issues and to promote open-mindedness with everyone around them. Let’s break the taboo of bed wetting. I am Joanne Stuart and I’m not ashamed.
She gets up to reveal to the camera that she isn’t wearing pants, but only a pair of Goodnites underwear, exhibiting butterfly designs. She cuts the recording.
*
Nicole: You did great Joanne, I’m very proud of you.
Joanne: Don’t you think it’s a bit ridiculous, the getting up to show I’m wearing Pull-Ups? How can people take me seriously after that, I’m literally showing off my diaper.
Nicole: But that’s the whole point. We show you’re not afraid of criticism. Like it or not, it’s becoming your trademark. Besides… we only had you showing the prototype version of the product, which doesn’t mean anything to anyone. This one though…
She pointed at my Pull-Ups.
Nicole: This one, they can buy.
Joanne: So what’s the plan now?
Nicole: Now… well now you’re becoming the face of our product, Joanne. You’ve hit the jackpot. As soon as we have Goodnites Plus on the market we’ll put your face on it. in the meantime, you’re going to document the development… and make sure this is a talked-about subject. We have the medias attention now and we’re going to use it.
Joanne: I wasn’t planning for any of this…
Nicole : Joanne… You wanted to be famous, didn’t you? That’s why you were putting videos of yourself on Youtube everyday… well now you’ll be more famous than you could ever dream of. And Kimberly-Clark behind your back, we’ve got one of the best advertisement team in the world. More than that, you’ll become a model for young people, one who isn’t hiding who she is.
Joanne: But it’s not entirely true though. I mean, my bed wetting is only occasional. It came with a stress period… It’ll be gone soon, what happens then?
Nicole : The truth doesn’t matter Joanie, only what we tell people. Now, for the good of the ad campaign, you will have to twist the truth a little. We’ll get the team working on the narrative. In the world’s eyes, you’ve always been a bed wetter… and you use Goodnites products.
She walked over to the door.
Nicole: We’ll talk soon. In the meantime, keep doing your vlogs, like we discussed. I have provided you with a few packs of the Goodnites we sell internationally since your audience is mainly american, but there’s also a few Drynites packages for Europe. You can alternate between the two. From now on we only show products people can buy, when we have the new product, we’ll get you to advertise for it.
She had a twinkle in her eyes when looking at me. I felt naked in just my t-shirt and Pull-Ups in front of her.
Nicole: This is the start of something great.
She left. I sat on my crinkly bum as I looked at my myself on the computer screen. The last image taken on my webcam: a 20 year old girl proudly showing her Pull-Ups to her audience. Was it really all that noble? Nicole made it sound like I would become a sort of social justice warrior, fighting for bed wetting teens… but she also made it sound like such a capitalist scheme.
I browsed the web to end up staring at myself once again. The video my mother uploaded mistakenly was now back on my Youtube channel and marked more than 800 000 views.
Alex45: War in Syria : nobody cares …. 20 year old still in Pull-Ups : everybody loses their mind ?! WTF is this… Grow up and put your big girl pants on.
16 likes
StefonArkhamCity: Your doing great, my son is 8 and still wets the bed 2. Good job!
0 likes
Jazzmine: lmao that girl is a badass in pampers. Go get em gurl! Tellem
3 likes
I had to stop reading. I got up, still sporting the Goodnites that got me so much attention. I headed over to the ton of packages Nicole had brought me earlier that day. There was 4 pink Goodnites packages containing 25 briefs each as well as 2 smaller Drynites packages that held 13 each. A total of 126 pairs of Pull-Ups.
I was holding the package I had opened earlier to put one of the briefs on, looking at the smiling girl on it, thinking it would soon be my face on a similar package. How much time would it take me to go through one hundred and twenty six freaking diapers? They were nuts.
What had started as a deal for a week in diapers at night was beginning to blow way out of proportions… but I had no idea to what extend yet.
Comments
Thank you so much for the kind words!
Devon
This is really becoming one of my favorite series to read. Well done, and keep up the good work!
