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How to Get Young Adults to Wear Diapers (part 6)
🕑 Added 2016-12-31 20:59:32 +0000 UTC Hey all! I wanted to wish you a great 2017! Thanks for reading my stories and contributing to making them happen!To start it right I wanted to offer a chapter two times longer than usual! I hope you enjoy it!!
Part 6
I took a deep breath. I looked around me still getting used to my new environment. It’s been a few weeks now since my first video for Kimberly-Clark has gone viral.
My audience has expanded 10 times and I’m now followed by nearly half a million people. Sure, I get a lot of hate and mockery, but I also have dedicated fans. Thousands of young folks looking up to me.
Thanks to the company’s advertisement I quickly became an inspiration for teenage bed wetters and a role model for anyone fighting prejudice. I got invited to TV morning shows and they called me a symbol of anti-bullying.
‘’A brave young woman, not afraid to be herself, working to help others in her condition.’’
Sometimes I felt bad about it all. Like I wasn’t really myself. Sure... I did have issues with bed wetting when I was younger, but it wasn’t the case anymore. It had been weeks since my last night-time accident, even though my official image required me to still present myself as a bed wetter. People had to believe it or else my message wouldn’t have the same impact.
I still wore the Goodnites to bed though. Not only was I used to it now, my dresser was constantly refilled with new packs, which added to the pressure of putting it on.
Our new strategy was to aim at young adults and convince them that it was a normal thing for them to experience urinary incontinence every now and then. New statistics had come out showing that 10 to 15% of teenagers between 14 and 20 years old still had issues with enuresis. I don’t know where they did their studies, but people were starting to believe it and sales in the Goodnites and Drynites product had grown by 30%.
I now had a publicist, Claire, following me around, working on my statements and scheduling my life. She was beside me as I stood in my room that had been transformed into a studio. A microphone was hanging on top of my head.
The camera in front of me was operated by 2 technicians. My best friend Chelsea on the side, busy operating my new Twitter accound ‘’Joanie the Bedwetter’’.
I took another deep breath. Okay... Showtime.
The camera turns on.
Joanne: Hi guys, it’s Joanie! First of all thanks for all your amazing comments, I read each and everyone of them and it makes me feel so good to know I have your support! The past few weeks were so intense, sometimes I feel like I’m in a dream! Except in this one... I don’t wet myself haha.
Claire looked at me with her thumbs up. She had suggested the little joke there, to ‘’make people feel at ease’’. Every word I said was pretty much written down for me now. An elaborate publicity campaign disguised as a vlog.
Joanne: Now I want to talk about something that is very important to me... In the past few weeks, as you all know, I’ve been working closely with the good people at Kimberly-Clark to develop a new product. It’s now time for us to unveil it. We came up with an advertisement that’s gonna appear before Youtube videos, but you guys are gonna get the exclusive premiere right here, right now! I hope you enjoy.
Joanne is walking down a school hallway, wearing a pair of shorts and a baseball t-shirt. Her hair is tied as a braid. The shot is black and white and a sad piano tune accompanies it. Young girls look at her, giggling and whispering in each other’s ears.
Joanne: Life before... was tough. You slip up once... have an accident and everyone knows. It feels like it’s over. Like you’re the only one with this problem. Sometimes I thought ‘’how could I have avoided all this embarrassment?’’
Joanne is in the gym, a group of teenagers surrounding her, all laughing, pointing in her direction. She’s standing close to the wall, with a large wet spot on her crotch, tears falling down her eyes, she runs away from the group. The wet spot is still visible on her butt as she gets away.
The sound of the last piano notes decreases as the shot fades to black.
Joanne : Now I know what the solution is.
Joanne wakes up in her bed, smiling. Color has returned to the frame. It’s sunny outside and she’s wearing a pink T-shirt over her Goodnites with butterflies on them. She gets up in haste. There’s a package of ‘’Pull-Ups Youth’’ standing neatly on her dresser. It featues a picture of Joanne smiling. The real Joanne passes by and grabs a brief that was standing alone next to it, then heads towards the bathroom.
She’s surrounded by friends at an ice cream place, they’re all laughing. The camera comes around them to show Joanne’s jean waistband with no sign of underwear peeking through them.
Joanne: Pull-Ups Youth are discreet and comfy, because we’re active young people. Anyone can have an accident, it’s just part of life. I’m Joanie and I wear Pull-Ups Youth just in case!
The advertisement ends with another package shot showing the boy and girl version of the same product, with the caption : 1 in 5 young adults will experience daytime accidents. Be prepared with Pull-Ups Youth. Just in case.
Back to Joanne’s room.
Joanne: So that’s it guys! That was a lot of fun to shoot... but you know, it’s actually based on true events. When I was in highschool it happened to me. It could’ve been anyone, really... but it had to be me. I had an accident in gym class. I peed myself in front of everyone. After that I felt like my life was over. Everyone knew about it, they called me names like ‘’potty girl’’ and ‘’tinkle pants’’.
Joanne paused, looking ashamed. The story wasn’t true, of course, but elements of it reminded me of summer camp and my Goodnites bag getting exposed to my cabin mates... The actual names they called me were ‘’diaper baby’’ and ‘’Pampers butt’’. That had to be the other way around for the purpose of the ad, obviously. It had to be the embarrassment of not wearing the product rather than the humiliation of people finding out I wore Pull-Ups.
Joanne: I was so embarrassed, I don’t wish that on anyone... luckily there’s now a solution to it. I encourage all youth and young adults watching this video right now, if you think there’s even a remote chance it could happen to you... better be safe than sorry. That’s why you can now go on pullupsyouth.com and write in the promo code ‘’Joanie sent me’’ to get a 15% discount on your first purchase and try i out! Thank you all for watching and I’ll see you soon!
Claire : Okay cut! That was perfect Joanie. Next time though could you maybe show you’re wearing the product, so young people feel more confident, knowing one of them isn’t ashamed of putting it on.
Joanne: Hmm.. yeah.
Claire : You are... wearing the product, right?
Joanne: Hmm...
Claire : Joanie! Go put it on! You’ve got tons of them how are you not always wearing one!
Claire took an open package of Pull-Ups Youth and threw it at me.
Joanne: Well maybe because I don’t always feel like walking around in Pull-Ups like a toddler! You know I don’t really need them, right?
Claire: It doesn’t matter if you need them or not, it matters that people think you do! Come on, chop chop, go put it on.
I sighed and walked by Chelsea to reach the bathroom.
Chelsea: Yeah Jo, show us your cute butt in those Pull-Ups, they make you look good! Woo!
Joanne: Shut up Chel.
I took one of the briefs out of the package and threw the pack at Chelsea’s face. She laughed and looked at the package, smiling back at the picture of me as I entered the bathroom and closed the door.
Chelsea: That wasn’t necessary! You better go put your diaper on before you pee yourself young lady! Wow, look at your face on this! It’s like you’re all happy you still piss your pants. They better start paying you more for admitting to shit like that!
Claire : We offer more than enough compensation Chelsea, but if you don’t wish to be on the team anymore, that can be arranged.
Chelsea: Oh come on, I’m just joking!
I got out in just my T-Shirt and Pull-Ups. The design was very similar to the regular Goodnites, except the print were little suns and flowers. The tear apart sides looked exactly like the toddler version of the Pull-Ups.
I paraded in my glorified diaper in front of Chelsea and started twerking my crinkly butt in front of her face to annoy her.
Chelsea: Phew! You smell! Someone change this baby’s diaper!
Joanne: Oh my god, shut up!
Claire: Okay ladies, that’s enough, we’ve got work to do. Joanie, why don’t you get dressed, we’re going out today, remember? You’re meeting fans.
Joanne: Right.
I stopped playing and got back to the bathroom to put my pants on.
Chelsea: I hope they’re all wearing diapers, cause they’re gonna pee themselves when they see you coming in! ‘’Oh my Lord it’s Joanie haaaaa!’’.
Claire: That’s precisely the point. Maybe you should start wearing one too, Chelsea, are you coming along with us?
Chelsea: I wouldn't miss it!
I got out of the bathroom with my pants on over my Pull-Ups.
Joanne: I'm ready.
