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21 UK Road Safety Adverts (In no particular order)

🕑 Added 2025-06-19 06:30:02 +0000 UTC

Comments

Ominous

My son passed his driving test last week. I am going to make him watch these 👍

Bcam007

Think they call them stuntmen and women clunk click!😂

DG

Remember seeing these ads all the time when I was in primary school and then secondary (high) school. They definitely leave an impression

Fordy7169

Those 'Clunk/Click Every Trip' adverts were on all the time in the 1970's as it wasn't a legal requirement to wear a seatbelt. In the UK, wearing a seatbelt became a legal requirement for drivers and front-seat passengers on January 31, 1983. Initially, this applied to drivers and front-seat passengers only. It wasn't until 1989 that it became compulsory for children in the back seats to wear seatbelts (if fitted), and then in 1991, it became law for all rear-seat passengers to wear seatbelts. I was a child in the 70's and 80's and I remember never wearing a seatbelt in the back of any car. Some cars didn't have them. It gives me chills now to think what could have happened, luckily I was never in a collision.

Jay

Seeing these ads reminds me of a lovely family that owned the local corner shop up the road from where I lived as a kid. They had a really sweet little boy, who was unfortunately hit by a car when he decided to run across the road unexpectedly. The family sold the shop and moved shortly afterwards. So sad.

Jamie Derry

That scream from the actress in the final clip seemed so dam genuine for the situation

Thomas

These ads work because of the saying, ‘there but for the grace of god go I’. If we are honest, most of us law-abiding citizens have been guilty of every single one of those driving offences. I have not touched a drop of alcohol for more than 30 years for no other reason than the fact that I’m a lightweight who would feel pissed just reading the label on a beer bottle, but even I will admit to driving over the limit in my teens.

Stephen

Mike, im gushing over the microphones! I'm glad that you guys got to this video!

Daz Parker

Hahaha yeah, I first thought about including one but decided for the sake of everyone to just completely avoid any saVILE footage

Daz Parker

Many (but not all) of these are on another compilation

Daz Parker

Wow, what a well put together compilation 😆 🤣 Fantastic video guys, really nice surprise to see this drop and I'm very grateful to you for doing this. Your reactions were spot on and I thoroughly appreciated your personal stories throughout

Danny

The hedgehog ads were really popular. Couldn't go through a day watching TV without seeing them. Saw them in the cinema too. The "hit me at 30mph" was regular in the cinema too

Danny

I have a documentary on the history of British PSAs. Got some great stuff on it, and some terribly aged stuff with certain people 😬. Shows all the famous ones and gives a bit of history. I was due to drop it the week my account went down

James Welsh

At my secondary school, aged approx. 14, My year had to go to a fake funeral of a kid that was "too cool to wear a seatbelt"

Robert McMillan

Oh little bit of useless trivia but the guy who says "no i'm driving" in the advert at number 2 is now a quite famous actor. He's one of the Targaryen Bastards they find to ride dragons in House of the Dragon season 2, had his own show called Phone Shop. He's also in a classic scene of Ricky Gervais afterlife show.

Robert McMillan

Just shows you how these can get into your brain that the number 1 advert came on and I immediately thought "julie knew her killer" and I haven't seen that ad in over 15 years.

Mark McKeown

New mics are great btw

Mark Rudd

I remember everyone of these adverts. And they still hit the same today

RegenerationNationTV

I let all these orphans get eaten by a witch 😔

Niile Creary

I remember seeing a lot of these think advertisements growing up. Very effective and impactful.

Brucey Mitchell (Cheeky)

Thanks for clarifying those YT rumours both of you. Nice shoutout. ;)

iAmScott

I know most of the adverts from growing up in the UK but they hit so hard now that I’m a parent. I appreciate the uncomfortable detail we show in our adverts. People need the shock

Josh Read

https://youtube.com/shorts/nVtSeyPBqh4?si=I36v-jU6V7H0Aedp America had good advice videos too 👌

nwall89

'Like most victims, Julie knew her killer' - still gives me chills to this day.

Mark McKeown

The Northern Ireland DOE ‘never ever drink and drive’ adverts can be real brutal. Definitely worth a watch but you may struggle with some. No compilation unfortunately. https://youtu.be/syo4decSDkM?si=KKHarAI4ZBPqi5oO https://www.youtube.com/watch?v=epTdI-9V6Jk https://www.youtube.com/watch?v=0x4Qrjyf4lQ https://www.youtube.com/watch?v=3RpJBDdjelE https://youtu.be/Wv1rKHGeMRk?si=UpiuNuBrUfMgZdj9 https://youtu.be/yf9Jw4xZY-s?si=P8mRVtJ4RrL1XHMG https://youtu.be/PJIDX1kcvGk?si=DVVzPRq-zYvChyMy https://www.youtube.com/watch?v=o-Ai5AGLgLM And another UK THINK! one https://www.youtube.com/watch?v=CERT0xNFGo4

Andy Oliver

Everybody watching this who can remember the "Clunk Click" ad's probably held their breath when the title came up. Those public information films are synonymous with a certain 70s DJ, tv presenter and cigar enthusiast. A moment of "Yikes!" and a collective sigh of relief when you ran the video

Zr0w3n

These public information films were mostly directed and produced by recently graduated film students, which is why they have such unique style and why they hit so hard. I will never forget the Think! adverts and IMO we should start having these type of films shown more.

Zr0w3n

The speedlimit isnt a target, drive to the conditions.

Zr0w3n

They were so good because they basically just got film students fresh out of school to do their PIFs. I think it was a great move and something we should be doing now.

Josh Read

Wow these are a trip down memory lane. Certainly very effective advertising. Yeah witcher 3 baby 🤗 what choice did you make Mike?

Jack Veazey

14:57 well no not really, how's a car meant to stop in time if you walk out in front of it last minute

James Aston

Wow you guys are watching some fun stuff today

John Laverty

The driving whilst tired is one of my dreads. I visited New York in 1994 with a friend and we were picked up by a taxi at JFK to be taken to our hotel. The driver was eating coffee grains straight from the bag, the driving was erratic and she was having to be prompted by other drivers to move on when the lights turned green. I asked her to pull up 3 blocks from the hotel for fear my first trip would be my last. On another occasion I was in Athens at a conference and was picked up by a taxi to be taken to the airport. I was sitting in the back seat diagonally opposite the driver and became aware that he was very tired. He was speeding and I did my best to try and ensure he kept awake by 'coughing' loudly or making sudden noises. My colleague thought I was mad until I explained what was happening.

Corey

When I saw the title of the video one advert came to mind and it was the last video I was 7 and it terrified me but it worked always wore a seat belt

Dryfesands

There's something incredibly gritty and disturbing about British Public Information films shot in the 70s and 80s on grainy 16mm film. It has a real life quality which it's hard to describe and makes the performed trauma (low budget though it is in films like these) really affecting. We were very very good at traumatizing our kids to make them stay safe in that period. If you want to see how dark it could get, you need to look out "The Spirit Of Dark and Lonely Water" and "Apaches". Two films, aimed that kids, which traumatized a generation.