Puji_maki
patreon
HWI 584
🕑 Added 2025-05-06 17:01:44 +0000 UTCHollywood What If Chapter 584
Unlike Iron-Man and other characters from the MCU, the whole X-Men franchise was currently under the ownership of 20th Century Fox.
To make it clear, when Marvel Comics was in debt to the bank, the company sold film rights of X-Men to 20th Century Fox. To make it more sad, 20th Century Fox got the last laugh since the contract was more to their advantage. Marvel Comics didn't have a choice since they were forced by the bank to sign the contract just to make money.
Because of this, even though X-Men grossed over $480 million, 20th Century Fox would take basically all of the profit while giving Marvel Comics some crumbs to lick on.
Marvel Comics only earned money through licensing fees and merchandise-related revenue but this amount was still small compared to the overall net worth of X-Men.
The analysis was that the net worth of X-Men was around $10-15 billion. $6 billion was from the global box office that the franchise generated. Unfortunately, Marvel Comics could only see the glimpse of that money.
So yeah, 20th Century Fox won in that business deal.
Marvel Comics had dissatisfaction regarding that and it was understandable. Even now, despite the two companies having collaboration, the contract regarding X-Men still has not changed.
Obviously, 20th Century Fox won't change it since it was a huge deal of money. The company had to make sure that the money would remain theirs.
This was business. From the Marvel Comics point of view, it was a loss. But from 20th Century Fox's perspective, it was a win.
20th Century Fox and its executives were crazy if they agreed on a contract that would lessen their profit. So they maintained the status quo and milk X-Men till the very end.
By the way, in the original timeline, one of the reasons why Marvel Comics started its own film studio(Marvel Studio) was because it realized that licencing its characters to other film studios brought limited profit compared to making it themselves. Of course, Marvel Comics had to shoulder the consequences but this decision led them to create the best Cinematic Universe of the era. The Marvel Cinematic Universe was the start of their success. Not even the Spider-Man trilogy gave them that status.
But Marvel Studio's path was not that simple. Even though they owned the movies themselves, they still have to work with a distributor to distribute their movies. And well, the distributor had to take at least a 40% box office cut.
Paramount Pictures and Universal Pictures had around 40-50% box office cuts when they distributed the first batch of MCU movies.
Paramount Pictures distributed Iron Man, Iron Man 2, Thor, and Captain America: The First Avenger.
Universal Pictures distributed The Incredible Hulk. Perhaps this deal was because Universal Pictures originally held the rights to Hulk but because of the failure of Ang Lee's Hulk(2003), Marvel Comics got the rights back. So maybe to make it a fair deal, Universal Pictures was the one that distributed The Incredible Hulk.
Honestly, Paramount Pictures had a chance to acquire Marvel since they probably saw the potential of their characters. Perhaps another What-if timeline would happen if Paramount Pictures acquired Marvel instead of Walt Disney.
To be fair, Marvel Comics only had a few choices to choose from. Marvel Studio was a profitable move but it still needed backing so being owned by one of the Big Six was probably in the plan.
Anyway, Sony-Colombia could be chosen since it had experience distributing Spider-Man and merchandise related to the superhero. If Marvel Comics would choose a Mother Company, it should be ones that could help their business.
Almost every character in Marvel Comics was profitable if licensed to be sellable toys. Naturally, Marvel Comics was looking for a studio that could help them sell more merchandise and toys related to their superhero characters.
Sony-Colombia had selling capabilities since they worked with Spider-Man.
Universal Pictures also worked with selling Jurassic Park toys.
Paramount Pictures also worked with selling Transformers and G.I. Joe.
Warner Brothers had DC Comics... God knows how many Superman, Batman, and Wonder woman toys they sold.
20th Century Fox also had X-Men and Fantastic Four to work with.
As for Walt Disney, this was probably the best in this kind of stuff since Walt Disney had so many kids' related products that they sell to the masses.
The Big Six had distribution channels. Of course they could distribute toys and other stuff.
The best choices for Marvel Comic were Warner Brothers and Walt Disney since these two could help them better than the others.
Unfortunately, Warner Brothers already had DC Comics so Marvel was not against it when Walt Disney started their acquisition. In their opinion, Walt Disney was the best studio they could lean on. That endeavor was fruitful at first... But capitalism destroyed the reputation of the MCU franchise.
The early partnership between Marvel Studio and Walt Disney was indeed a game changer, but as the years passed, cracks began to show. With Walt Disney’s aggressive push for rapid releases of movies and TV shows and boring storytelling, critics and longtime fans started to voice concerns about the lack of creativity of the franchise. The MCU was getting stagnant, especially after Avengers: End Game.
Box office numbers fluctuate, and whispers of "superhero movie fatigue” grew louder. Yes, people grew tired of watching superhero movies.
When the major characters in the MCU disappeared, the franchise lost its luster.
Still, from a business perspective, Marvel’s alignment with Walt Disney was probably the right decision. No other studios could help Marvel from elevating their status except Walt Disney.
+++++
[Yeah, this chapter is just based on my opinion. Don't take it seriously. Also, Grammarly is not working on my Wifi so this chapter is full of grammar mistakes.]
Comments
Dany James
Try using vpn to restart grammarly. it fixes the grammarly bug
