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MinnMax Interview - CEO Wade Rosen On Atari’s Future, Acquiring Nightdive, Avoiding Layoffs
🕑 Added 2023-10-09 16:15:00 +0000 UTC
MinnMax's Ben Hanson sits down in the studio and talks with the CEO of Atari Wade Rosen about his journey to become the head of the legendary publisher, why Atari acquired the remaster kings Nightdive Studios, the strategy to avoid brutal layoffs in the game industry, Bubsy's future, and the benefits of living in Minnesota.
You can watch and share the video version here - https://youtu.be/6hdtDD3Ucbw
To jump to a particular discussion, check out the timestamps below...
00:00:00 - Intro
00:01:12 - Why he lives in Minnesota
00:07:58 - The state of modern Atari
00:09:43 - Acquiring Nightdive Studios, remastering Star Wars: Dark Forces
00:17:15 - The intersection of his business and personal nostalgia
00:21:27 - Atari 50’s origins
00:25:39 - AtariAge and the modern Atari community
00:29:34 - How he became Atari’s CEO
00:32:08 - The fun and challenges of being a CEO
00:36:16 - Trying to change Atari’s perception
00:37:52 - The financial strategy of small development budgets
00:41:50 - Why Atari is not a profitable company
00:42:54 - Breaking down Atari’s income
00:48:16 - The importance of learning Atari’s history
00:51:10 - Acquiring the rights to Bubsy and more
00:53:55 - Comparisons to Embracer, owning so much IP
00:56:22 - Lessons from industry layoffs
01:00:01 - How many people work at Atari
01:01:23 - Hollywood and Atari’s IP
01:03:53 - Will we see AAA Atari games?
01:08:26 - Interacting with Atari founder Nolan Bushnell
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Comments
Castor Troy
This was amazing. I feel more confident in the future of Atari after watching this. Wade's approach seems like the right one.
Keegan Mobley
What a catch! So excited to watch!
