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Futurama, 1939 New York Worlds Fair: "To New Horizons" 1940 General Motors; Jam Handy
🕑 Added 2019-04-14 15:07:38 +0000 UTCmore at http://quickfound.net/
Shows the Futurama exhibit of the "wonder world of 1960" in GM's "Highways and Horizons" pavilion at the 1939 New York World's Fair.
Originally a public domain film, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
https://en.wikipedia.org/wiki/Futurama_(New_York_World's_Fair)
Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/
Futurama was an exhibit and ride at the 1939 New York World's Fair designed by Norman Bel Geddes, which presented a possible model of the world 20 years into the future (1959–1960). The installation was sponsored by the General Motors Corporation and was characterized by automated highways and vast suburbs...
Background
Geddes had built a model city for a Shell Oil advertising campaign in 1937 that was described as the Shell Oil City of Tomorrow and was effectively a prototype for the much larger and more ambitious Futurama.
Overview
Geddes' "vision of the future" was rather achievable; the most advanced technology posited was the automated highway system of which General Motors built a working prototype by 1960. Futurama is widely held to have first introduced the general American public to the concept of a network of expressways connecting the nation. It provided a direct connection between the streamlined style which was popular in America between 1928 and 1938, and the concept of steady-flow which appeared in street and highway design in the same period...
The modeled highway construction emphasized hope for the future as it served as a proposed solution to traffic congestion of the day, and demonstrated the probable development of traffic in proportion to the automotive growth of the next 20 years. Bel Geddes assumed that the automobile would be the same type of carrier and still the most common means of transportation in 1960, albeit with increased vehicle use and traffic lanes also capable of much higher speeds...
The popularity of the Futurama exhibit fit closely with the fair's overall theme of "The World of Tomorrow" in its emphasis on the future and its redesign of the American landscape. The highway system was supported within a 1 acre (0.40 ha) animated model of a projected America containing more than 500,000 individually designed buildings, a million trees of 13 different species, and approximately 50,000 cars, 10,000 of which traveled along a 14-lane multi-speed interstate highway. It prophesied an American utopia regulated by an assortment of cutting-edge technologies: remote-controlled multi-lane highways, power plants, farms for artificially produced crops, rooftop platforms for individual flying machines, and various gadgets, all intended to create an ideal built environment and ultimately to reform society.
Geddes' "future" was synonymous with technological progress in its simulated low-flying airplane journey through the exhibit. The aerial journey was simulated by an 18-minute ride on a conveyor system, carrying 552 seated spectators at a time, covering a ⅓-mile winding path through the model, along with light, sound, and color effects. The ride moved at a rate of approximately 120 ft (37 m) per minute or 1.36 mph (2.19 km/h), allowing spectators to look down through a continuous curved pane of glass towards the model...
The Futurama exhibition... captured the fancy of the public and critics alike, with journalists competing to find adequate words to convey Bel Geddes' "ingenuity", "daring", "showmanship" and "genius". One neutral survey of 1000 departing fairgoers awarded the General Motors exhibit 39.4 points to only 8.5 points for second place Ford as the most interesting exhibit...
