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Band Aid TV Commercial: "Kids" ~ 1956 Johnson & Johnson
🕑 Added 2019-05-21 16:24:25 +0000 UTCmore at http://quickfound.net/
Originally a public domain film, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
https://en.wikipedia.org/wiki/Band-Aid
Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/
Band-Aid is a brand of adhesive bandages distributed by the American pharmaceutical and medical-devices company Johnson & Johnson. Invented in 1920, the brand has become a generic term for adhesive bandages in the United States and Australia...
History
The Band-Aid was invented in 1920 by a Johnson & Johnson employee, Earle Dickson in Highland Park, New Jersey for his wife Josephine, who frequently cut and burned herself while cooking. The prototype allowed her to dress her wounds without assistance. Dickson passed the idea on to his employer, which went on to produce and market the product as the Band-Aid. Dickson had a successful career at Johnson & Johnson, rising to vice president before his retirement in 1957...
The original Band-Aids were handmade and not very popular. By 1924, Johnson & Johnson introduced machine-made Band-Aids and began the sale of sterilized Band-Aids in 1939.
In 1951, the first decorative Band-Aids were introduced. They continue to be a commercial success, with such themes as Mickey Mouse, Donald Duck, Oliver & Jenny, Superman, Spider-Man, Rocket Power, Rugrats, smiley faces, Barbie, Dora the Explorer, Batman and Duck Dynasty.
In World War II, millions were shipped overseas, helping popularize the product. Since then, Johnson & Johnson currently has estimated a sale of over 100 billion Band-Aids worldwide.
Johnson & Johnson continues to defend the Band-Aid trademark against it being genericized.
Trademark status
Band-Aid arguably has, over time, become a genericized trademark in the United States, and a generic term cannot function as a trademark; but Johnson & Johnson has registered Band-Aid as a trademark on the Principal Register of the United States Patent and Trademark Office, and the registration is valid and legal. A registration on the Principal Register does not create ownership rights under the laws of the United States, and a registration may be challenged and removed if the challenger proves as a matter of fact that the alleged trademark has become generic.
To protect the name, their trademark, Johnson & Johnson always refers to its products as "BAND-AID® Brand Adhesive Bandages", not just "Band-Aid"...
