jeffquitney
patreon
Tex Avery Animation, 1st Raid Commercial 1956 Johnson's Wax; House & Garden Bug Killer
🕑 Added 2019-05-26 02:00:41 +0000 UTCmore at http://quickfound.net
An animated cartoon by Tex Avery, featuriung the voices of Mel Blanc and (possibly) Paul Frees, was the first commercial for new Raid Bug Killer in 1956.
Originally a public domain film, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
https://en.wikipedia.org/wiki/Raid_(insecticide)
Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/
Raid is the brand name of a line of insecticide products produced by S. C. Johnson & Son, first launched in 1956.
The initial active ingredient was the first synthetic pyrethroid, allethrin. Raid derivatives aimed at particular invertebrate species can contain other active agents such as the more toxic cyfluthrin, another synthetic pyrethroid. Currently Raid Ant & Roach Killer contains pyrethroids, piperonyl butoxide, and permethrin; other products contain tetramethrin, cypermethrin and imiprothrin as active ingredients. Raid Flying Insect Killer, a spray, uses prallethrin and D-phenothrin...
The product's advertising tagline, "Raid Kills Bugs Dead", was created by the advertising agency Foote, Cone & Belding. The phrase itself is often attributed to the poet Lew Welch, who worked for the agency at the time.
The line was first used in commerce in 1966 and was trademarked in 1986. Noted animation director Tex Avery was the producer of the first "Kills Bugs Dead" commercials. Artist Don Pegler developed the bug characters used in the US and continued animating them for forty years. Pegler "codified the look, feel and animation" of the weird insects that run in fear of Raid, according to Steve Schildwachter, executive vice-president at Draftfcb.
The slogan has been part of a successful, long-running advertising campaign. Conjuring up images of an Eliot Ness-style raid on an illegal bar during Prohibition, the television spots have featured the cartoon bugs (voiced by Mel Blanc and Paul Frees) plotting some silly scheme like invading a kitchen, only to be foiled by the magical appearance of the product which swiftly dispatched the bugs to various giddily horrible deaths. The bugs would scream the brand's name ("RAAAIIIID!!"), and then a huge cartoon-style explosion would occur, presumably precipitating their demise.
Similar campaigns have been run in other countries, either by dubbing the US cartoons or by producing local versions, including those for Baygon, another S.C. Johnson brand of insecticides...
https://en.wikipedia.org/wiki/Tex_Avery
Frederick Bean "Tex" Avery (February 26, 1908 – August 26, 1980) was an American animator, director, cartoonist and voice actor, known for producing and directing animated cartoons during the golden age of American animation. His most significant work was for the Warner Bros. and Metro-Goldwyn-Mayer studios, where he was crucial in the creation and evolution of famous animated characters such as Bugs Bunny, Daffy Duck, Porky Pig, Elmer Fudd, Droopy, Screwy Squirrel, George and Junior, and Chilly Willy...
