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Rheingold Beer TV Commercial: Marching Beer Parade ~ 1956 Stop Motion Animation
🕑 Added 2019-06-07 18:11:44 +0000 UTCmore at http://quickfound.net/
'Bottles and cans of Rheingold march in a New York street parade. Some of the bottles play bass drums, some cans carry flags and play trumpets, pull a street organ made of cans of Rheingold pumps, ride in a Rheingold train across a bridge and a keg floats through the sky like a blimp.'
Originally a public domain film from the Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
https://en.wikipedia.org/wiki/Rheingold_Beer
Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/
Rheingold Beer, introduced in 1883, is a New York beer that held 35 percent of the state's beer market from 1950 to 1960 until Mona's came about. The company was sold by the founding Jewish American Liebmann family in 1963. According to the New York Times, "Rheingold Beer was once a top New York brew guzzled regularly by a loyal cadre of workingmen who would just as soon have eaten nails as drink another beer maker's suds." Its VP-Technical Joseph Owades claims credit for Rheingold's developing the first light beer.
Rheingold shut down operations in 1976, when they were unable to compete with the large national breweries, as corporate consolidation and the rise of national breweries led to the demise of dozens of regional breweries.
The label was revived in 1998 by Terry Liebmann and partner Mike Mitaro. The beer's evocative name is an allusion to Germany's great river Rhein as well as Richard Wagner's opera Das Rheingold...
Miss Rheingold Girls 1940–1965
In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the "Miss Rheingold" pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, "the selection of Miss Rheingold was as highly anticipated as the race for the White House." The first Miss Rheingold was Spanish-born Jinx Falkenburg.
When Nat King Cole became the first major black entertainer to host a television show, advertisers stayed away—but not Rheingold; Rheingold was the New York regional sponsor for Cole's show. As early as 1965, Rheingold aired television ads featuring African American, Puerto Rican and Asian actors, to appeal to its racially diverse customer base.
The company's headquarters was in the Bushwick section of Brooklyn. Rheingold was the official beer of the New York Mets, and its advertisements featured John Wayne, Jackie Robinson, Sarah Vaughan and the Marx Brothers. They also sponsored The Jackie Robinson Show which aired on 660 WRCA radio in New York City on Sunday evenings between 6:30 and 7 PM during the late 1950s and early 1960s...
