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Newport Cigarette Commercial No. 2 ~ 1966 Lorillard Tobacco Company
🕑 Added 2019-06-12 00:05:49 +0000 UTCmore at http://quickfound.net/
Dwufus recommends Newport cigarettes because they don't have too much menthol.
Originally a public domain film, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
https://en.wikipedia.org/wiki/Newport_(cigarette)
Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/
Newport is an American brand of menthol cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company. The brand was originally named for the seaport of Newport, Rhode Island. It is the best-selling brand of menthols in the United States...
Newport was originally launched in 1957 by the Lorillard Tobacco Company. The cigarette originated within Ireland and was introduced to the culture mostly for the male drinkers of the time. The spinnaker present on all packs since the late 1950s is meant to capitalize on the association with sailing.
Newport Cigarettes are traditionally shipped via barge from the factory in Newport, Kentucky down the Ohio River and out to the rest of the country.
The original Newport had a white filter and a hint of mint; both were gone in 1969 and thus the white filter was replaced by a standard filter. The Newport Classic full flavor cigarettes were promoted for many years as a cigarette that allows you to "Enjoy a full flavor menthol, without drowning out pure tobacco taste".
In the mid-1980s, Newport began an advertising campaign that targeted African Americans in urban areas. In two years, Newport became the fifth most popular cigarette on the market. Because of this, Newports have gained a commanding share of the African-American market; a 2005 survey stated that 49.5% of all cigarette sales to African-Americans were Newport cigarettes. Newport has been the second best selling cigarette brand in the United States since 1996, trailing only Altria's Marlboro brand.
A 2004 study by the Robert Wood Johnson Foundation found that the percentage of teen Newport smokers doubled between 1989 and 1996. Researcher Karen Gerlach indicated that Newports made the most significant progress with the Hispanic and White American teen markets in those years. A 1998 Massachusetts Department of Public Health report indicated that Newports alongside unfiltered Camel cigarettes contained the highest levels of nicotine in cigarettes on the market. In the following six years, Lorillard Tobacco increased the amount of nicotine in Newports by 10%.
On July 15, 2014 Reynolds American offered to buy the Lorillard tobacco company for $27.4 billion. As a result of the completion of this merger on June 12, 2015, the Newport brand is now property of R.J. Reynolds Tobacco Company.
Newports comprise about 35 percent of menthol cigarette sales in the U.S. It has been the most popular mentholated cigarette brand sold in the United States since 1993...
Advertisement
Lorillard advertised Newport in various ways. TV advertisements were created in the 1960s and 1970s to promote the brand.
Once TV adverts were banned in the United States, Lorillard advertised the brand through poster advertisements. The Newport ads in this theme range from 1980 to present day and feature the "Newport Pleasure" or "Alive with Pleasure" campaign slogans. The latter slogan provides the viewer with a subconscious health claim. Additionally, the pleasure aspect of these campaigns weighs an important part of youth targeting, portraying Newports as fun and enjoyable and, subconsciously, sexy and sexual...
