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She Caught on Quick (Singer Sewing Machine Screen Ad) 1940 Singer Manufacturing Company
🕑 Added 2019-09-24 02:57:04 +0000 UTCmore at http://quickfound.net/
'How to redecorate a worn-out-looking home with homesewn upholstery.'
Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
https://en.wikipedia.org/wiki/Singer_Corporation
Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/
Singer Corporation is an American manufacturer of domestic sewing machines, first established as I. M. Singer & Co. in 1851 by Isaac Merritt Singer with New York lawyer Edward Clark. Best known for its sewing machines, it was renamed Singer Manufacturing Company in 1865, then The Singer Company in 1963. It is based in La Vergne, Tennessee, near Nashville. Its first large factory for mass production was built in Elizabeth, New Jersey, in 1863...
Singer Corporation's original design was the first practical sewing machine for general domestic use. It incorporated the basic eye-pointed needle and lock stitch developed by Elias Howe, who won a patent-infringement suit against Singer in 1854.
Patent No. 8294, of August 12, 1851, introduced one of the most useful machines, and one of the most remarkable men, that have figured in the development of the sewing machine. Isaac Merritt Singer, strolling player, theater manager, inventor, and millionaire, brought into the business a new machine and novel methods of exploitation, which gave a powerful impulse to the youthful industry. The Singer improvements met the demand of the tailoring, and leather industries for a heavier and more powerful machine.
Singer consolidated enough patents in the field to enable him to engage in mass production, and by 1860, his company was the largest manufacturer of sewing machines in the world. In 1885, Singer produced its first "vibrating shuttle" sewing machine, an improvement over contemporary transverse shuttle designs (see bobbin drivers). Singer began to market its machines internationally in 1855 and won first prize at the Paris World's Fair. The company demonstrated the first workable electric sewing machine at the Philadelphia electric exhibition in 1889 and began mass-producing domestic electric machines in 1910. Singer was also a marketing innovator and was a pioneer in promoting the use of installment payment plans...
By 1876, Singer was claiming cumulative sales of two million machines and displaying the two millionth in Philadelphia...
The Singer sewing machine was the first complex standardized technology to be mass marketed. It was not the first sewing machine, and its patent in 1851 led to a patent battle with Elias Howe, inventor of the lockstitch machine. This eventually resulted in a patent sharing accord among the major firms. Marketing strategies included focusing on the manufacturing industry, gender identity, credit plans, and "hire purchases."
Singer's marketing emphasized the role of women and their relationship to the home, evoking ideals of virtue, modesty, and diligence. Though the sewing machine represented liberation from arduous hand sewing, it chiefly benefited those sewing for their families and themselves. Tradespeople relying on sewing as a livelihood still suffered from poor wages, which dropped further in response to the time savings gained by machine sewing. Singer offered credit purchases and rent-to-own arrangements, allowing people to rent a machine with the rental payments applied to the eventual purchase of the machine, and sold globally through the use of direct-sales door-to-door canvassers to demonstrate and sell the machines...
