SadPandaStudios
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Crush Crush Logo Development
🕑 Added 2016-12-16 00:08:06 +0000 UTC I don't pretend to be a designer and I have a lot to learn about typography and wordmarks, but I spent a lot of time fiddling with the logo for Crush Crush to make it look pretty. There's no psychology or reason to its design, like those crazy big branding companies who make ridiculous science studies on their Pepsi logos ... I just landed on the design I thought was cutest! I did my research and found logos I found appealing, then iterated on tons of my own designs until eventually I had one we were all happy with :) You can see at the top I explored more literal 'crushing' of words but I think the end product was the simplest.
Comments
Kaluth
I love the 3rd one in the 3rd round of iterations, that 70's vibe is really cool. I love it when you post concept art like this, seeing how things were to what they are now is really interesting.
Sad Panda Studios
Thanks! I had that in my mind subconsciously... must be the name, crush, that did it @_@
Bård
As someone who works with this kind of stuff in school, I really appreciate seing this :) It's a good thing to try lots of different designs, some of them look like they could be a soda o3o
